Swisher Sweets Artist Project

with TH!NK Media & Marketing

Shaq’s Fun House Miami

Super Bowl LIV

Miami, Florida

WARNING:
Cigar smoking can cause cancer of the mouth and throat, even if you do not inhale.

Challenge

Swisher Sweets is a mainstay partner of “Shaq’s Fun House,” NBA Legend and Hall of Famer Shaquille O’Neal’s personal event series that activates at leading sports and entertainment events. Part music festival, part carnival, part circus, the Fun House blends superstar talent with an over-the-top interactive carnival experience. Against this remarkable backdrop, Swisher Sweets desired to stand out with the most Insta-worthy hospitality setting and highest production value activation. Enter TH!NK Media & Marketing LLC with its partner Encore Live…

Strategy

Swisher Sweets had two goals in mind: create the best environment to enable its artists to express themselves in their purest form and create a personal connection to the Swisher Sweets brand through its Artist Project activation. The Swisher Sweets Artist Project provides essential resources to help artists promote and support their careers. Our event design was conceived to pay tribute to the quality and power of Swisher Sweets’ presence in music culture: over 2,500 songs and counting feature Swisher Sweets mentioned in artists’ lyrics thanks to the quality of its product and the brand’s commitment to artist development. Our production design and execution inspired guests to include Swisher Sweets in their UGC and share liberally.

Outcome

Encore Live designed all aspects of the activation and supported Swisher Sweets artists booked by TH!NK in bringing its Swisher Sweets Stage to life with Melii, Tyla Yaweh, Nitti Gritti, Yella Breezy and special guest DaBaby. Even a severe thunderstorm warning couldn't stop this beat... For six hours on Super Bowl Friday 2020, guests indulged their inner children and the worries of the world melted away. Pitbull, Diddy, Diplo, Tiësto, and Carnage were also there, plus costumed characters, touching tributes to Kobe Bryant, high-end food and beverage vendors, thrilling carnival attractions and more. The event brought Swisher Sweets’ vision to life within one of the most buzzed about parties of the year.

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