Mattress Firm

State Fair Pop-Up Multi-Channel Retail Platform 

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U.S. Nationwide Locations

Challenge

Mattress Firm challenged Encore Live to optimize its multi-channel retail sales strategy. 

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Strategy

Encore Live introduced a State Fair platform as fertile ground for exponential sales growth through Pop-Up Retail at Scale.

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Outcome

• Activated 240+ annual shows across the US

• Managed all logistics in relation to booth spaces and custom fabrication

• Executed a larger than life production experience for over 2.5M State Fair of Texas attendees

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