State Fair Pop-Up Multi-Channel Retail Platform
U.S. Nationwide Locations
Mattress Firm challenged Encore Live to optimize its multi-channel retail sales strategy.
Encore Live introduced a State Fair platform as fertile ground for exponential sales growth through Pop-Up Retail at Scale.
Activated 240+ annual shows across the US
Managed all logistics in relation to booth spaces and custom fabrication
Executed a larger than life production experience for over 2.5M State Fair of Texas attendees