Mattress Firm
State Fair Pop-Up Multi-Channel Retail Platform
U.S. Nationwide Locations
Challenge
Mattress Firm challenged Encore Live to optimize its multi-channel retail sales strategy.
Strategy
Encore Live introduced a State Fair platform as fertile ground for exponential sales growth through Pop-Up Retail at Scale.
Outcome
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Activated 240+ annual shows across the US
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Managed all logistics in relation to booth spaces and custom fabrication
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Executed a larger than life production experience for over 2.5M State Fair of Texas attendees
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