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Made with Heart in Texas

Lyda Hill Philanthropies

IF/THEN Initiative

Ambassadors Summit

Dallas, Texas

CHALLENGE:

IF/THEN is part of Lyda Hill Philanthropies' commitment to empower STEM innovators and inspire the next generation. The platform funds game-changing advancements in science & nature through programs designed to activate a culture shift among young girls and open their eyes to STEM careers. Encore Live produces its annual IF/THEN Summit.

STRATEGY:

Dallas, TX was selected to host 125 IF/THEN Ambassadors for the four-day summit. The event was geo-distributed across key sites including The Perot Museum, W Dallas, The Henry, The Slate and local elementary schools. Through intentionally curated programming and individualized schedules, we enabled Ambassadors to learn from one another and receive personalized 1:1 coaching sessions in social media to create positive community impact. We facilitated an environment for these women to receive the resources and knowledge to inspire the next generation of girls and women in STEM.

OUTCOME:

In partnership with IF/THEN and AAAS, we produced a successful experience for the 125 Ambassadors and achieved the IF/THEN Foundation goals. In addition to fulfilling its main objective of gathering 125 ambassadors for an intense four-day experience, the summit served as a highly-visible, multi-faceted media opportunity to highlight the foundation’s leading work in STEM.

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