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Made with Heart in Texas

Facebook

Data Center Grand Opening

Regional Media Tour and 
Brand Immersion

Fort Worth, Texas

CHALLENGE:

Facebook opened a new state-of-art data center in the heart of Texas and desired a breakthrough event to mark its arrival. Goals were to create regional-focused media coverage and demonstrate its sincere appreciation to those who brought the vision to life.

 

STRATEGY:

A breakthrough experience anchored by a media event and tech showcase at the data center in the morning for VIPs and press, and an evening celebration exclusively for employees to inspire and connect them to their company’s vision for the future.

 

OUTCOME:

  • Morning: Simple yet elegant and feature-forward: press from local and national media attended a “ribbon-cutting” to cover an immersive hands-on tour of this state-of-the-art data center. 

 

  • Evening: Facebook hosted a private celebration in high style for their employees to commemorate the opening, thank them for their hard work, and create excitement for the new facility.

 

  • Westworld-esque: To tie together Tech and Expansion into Texas, we created a theme similar to “Westworld” on the award-winning HBO series. Set at a private ranch in Fort Worth, TX, guests were transported into “Westworld” upon arrival, where they enjoyed delicious food and drink, danced in the sunset to a live band, smoked cigars, and experienced a most memorable evening.

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