2017 Presidential Inaugural Committee

58th U.S. Presidential Inauguration of Donald J. Trump

Washington D.C.

Challenge

Encore Live was hired by the Presidential Inaugural Committee of President-elect Donald J. Trump to executive produce the presidential inaugural ceremony and activities connected with the ceremony with a 45-day lead time.

Strategy

Encore Live was the sole producer of the two largest balls of the inauguration, the only non-members of Congress to handle logistics of the swearing-in ceremony, and the primary leader of key logistics and entertainment for many other key events during the week’s proceedings. The event was the 58th presidential inauguration held in Washington, D.C. from January 17 to 21, 2017. The inaugural committee raised an unprecedented $107 million, twice the amount raised by any previous inauguration committee.

Outcome

The inauguration of Donald Trump as the 45th President of the United States marked commencement of the term of Donald Trump as President and Mike Pence as Vice President. An estimated 800,000 people attended the public ceremony held on Friday, January 20, 2017, at the United States Capitol Building in Washington, D.C.

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