Mattress Firm’s CEO wanted to get in front of his employees as soon as possible.
With so many retail stores scattered all over the country, the easy answer was a private jet. Easy in, shake some hands, easy out.
But in our world, you don’t make decisions based upon what’s most convenient—you do what’s most effective. Our solution? Let’s turn Mattress Firm’s annual conference, BEDTalks, into a road show.
We chartered a bus for their entire executive team. They lived, worked, ate and slept as a team for three weeks on the road, traveling from the west coast to east coast visiting dozens of their retail locations.
During that time, executives were connected to the retail employees who drove the culture and behavior of the company each day. They traveled through the night to storefront after storefront, spending at least two hours with employees at each one. They made dynamic presentations and held a town hall at every stop. Employees were energized and felt like their voices were being heard. They were given the opportunity to talk directly to their CEO, ask questions, and provide feedback and suggestions for improvement. And the leadership team listened. They heard what their employees wanted and made some real changes, often right there on the spot.